MAKING DIGITAL CONNECTIONS IN HIGHER EDUCATION

Friday, July 24

10:30 A.M. to 2:00 P.M.
447 E. MAIN STREET
COLUMBUS, OHIO

Social media is the perfect vehicle for reaching students in their own language. When universities use it to start a conversation, it sets them apart. And it tells an incredibly authentic story.

JOIN US FOR A SMART DISCUSSION AND LUNCH FEATURING SOCIAL MEDIA EXPERTS AND UNIVERSITY LEADERSHIP.

Be our guest Friday, July 24, as we share how social media is changing the way students evaluate higher ed messages and present a case study proving that social media can invigorate an admissions strategy.

YOU’LL LEARN

The four proven models for using social media—and what they mean for universities
Social media’s role in making relevant connections with your audience
A balanced approach to creating a successful social media strategy
How online networks are changing the way students evaluate campus life

LUNCHTIME PANEL DISCUSSION FEATURING:

Erin Lamberty, recent graduate of the University of Minnesota, blogger, and interactive producer
Denvy Bowman, president of Capital University
Bill Faust, Ologie partner and chief strategy officer
Just added: David Burge, associate dean of admissions at University of Nebraska-Lincoln

CHOOSE FROM THREE 45-MINUTE WORKSHOPS:

Trends in higher education
The anatomy of a social media campaign
Dealing with criticism and crisis in social media

CLICK HERE TO RSVP

OR RSVP BY PHONE
TO PATRICIA TAYLOR AT

614.221.1107

Space is limited; first come, first served

LEIGH HOUSEHOLDER

Associate Strategy Director,
Ologie

Leigh directs strategy and thought leadership practices for a wide range of clients. She has worked at leading advertising agencies in Chicago and Columbus. Leigh is the author of Advergirl.com, recognized as one of the top 100 blogs by AdAge. She also contributes to many Web publications and conferences, where she shares insights on emerging trends and social media.

KEVIN SAYERS

Vice President of Planning and Strategy,
Capital University

Kevin leads the project management of strategic initiatives university-wide. He holds a Ph.D. in higher education from Boston College; a master’s degree in education policy from the Pennsylvania State University; and a bachelor’s degree from the Dana School of Music at Youngstown State University.

We’re Ologie, a different kind of branding agency. We help clients discover their authentic story and find their true voice. We make them clear, compelling, and consistent so they’re better known, better understood, and truly unique.

We focus our talents in four areas that greatly affect quality of life and economic impact:
health, wealth, education, and community.
To learn more, click here.